Reflections on four years at GCS
'Your success as communicators depends on how quickly you can move an in-house team to deliver a data-led, strategic, audience-led plan that is built for the modern media landscape' - Simon Baugh
I come bearing gifts
A trio of reports on the corporate affairs function
Corporate affairs is being re-evaluated
A new report from Brunswick Group claims that today's data-driven environment means corporate affairs leaders need to provide ROI-based evidence rather than gut feelings











