Let’s define PR. Just not this way.
A new definition of public relations is raising some eyebrows
What is the value of reputation?
A new analysis by Burson harnesses the power of AI and moves beyond static attitudinal surveys to create a dynamic model that produces an up-to-date measurement of reputation
Corporate affairs is being re-evaluated
A new report from Brunswick Group claims that today's data-driven environment means corporate affairs leaders need to provide ROI-based evidence rather than gut feelings
It's trust time... and a new age
The latest Edelman Trust Barometer has been published. We are all doomed! Or are we?
Introducing the Narrative Slack
Alas, not the latest style of trousers but the gap between what companies say and what they do
