A guide to being taken seriously

Fergie, Bell Pottinger and Epstein

Former Bell Pottinger employees are appalled to discover their CEO kowtowing to Epstein on Fergie's behalf

Let’s define PR. Just not this way.

A new definition of public relations is raising some eyebrows

Introducing the Narrative Slack

Alas, not the latest style of trousers but the gap between what companies say and what they do

It's trust time... and a new age

The latest Edelman Trust Barometer has been published. We are all doomed! Or are we?

What is the value of reputation?

A new analysis by Burson harnesses the power of AI and moves beyond static attitudinal surveys to create a dynamic model that produces an up-to-date measurement of reputation

Corporate affairs is being re-evaluated

A new report from Brunswick Group claims that today's data-driven environment means corporate affairs leaders need to provide ROI-based evidence rather than gut feelings

I come bearing gifts

A trio of reports on the corporate affairs function

Do we trust the BBC?

Or do we just trust it in some areas and not others?

In conversation with

Suman Hughes, vice president communications, Mastercard

Reflections on four years at GCS

'Your success as communicators depends on how quickly you can move an in-house team to deliver a data-led, strategic, audience-led plan that is built for the modern media landscape' - Simon Baugh

Is it curtains for purpose?

Reconciling conflicting views on the role of corporate purpose today